The transitional agreement between the UK and the EU will end on 1 January next year, meaning operators headquartered in Great Britain will face different rules for offering online gambling in Denmark.
Spillemyndigheden, better known to many as the Danish Gaming Authority, has warned British-based gambling operators of its new guidance of the UK exiting the European Union at the beginning of January.
Licence holders that are established in Great Britain at the end of the transition period will be responsible for appointing a representative in connection with their Danish licence. The Danish Gaming Authority has made it clear that it shall be the licensee’s responsibility to ensure that their appointed representative is either established in Denmark, resident in the country, or at least in another EU or EEA territory. The appointed representative must also be approved by the Danish Gambling Authority.
Spillemyndigheden is now pressing the point that British-based firms that hold licences in Denmark currently must now ensure that they find a representative for this role; otherwise, they will cease to offer services in the country.
The new guidance comes after Spillemyndigheden last week revealed Denmark has the lowest gambling spend of any Nordic country and eighth lowest of 10 European nations sampled.
Full guidance and requirements can be found on the Spillemyndigheden website: https://www.spillemyndigheden.dk/en/news/licence-holders-outside-eu-or-eea-countries-must-have-representative