The Netherlands has a regulated offline gambling market, online gambling however is forbidden.
On the 19th February 2019, The Senate approved a Draft Bill on Remote Gambling. As a result, it will become possible to apply for a licence in the Netherlands for the purpose of offering online gambling. It is currently still illegal to offer such games.
The current penalty for offering illegal online gambling in the Netherlands start at €20,000. The fine can increase based on the severity of the offence.
All forms of advertising will be subject to the new penalty. Wether coming from Affiliates, Networks, 3rd Party advertisers or review websites.
The increase in the penalty has come after several complaints of “corona – free” ads being used by online operators to profit from the current crisis.
The KSA has said that operator notices regarding cancellation, adjustment or changes to current games of chance due to coronavirus do not count as commercial advertisements and are exempt.
Although the Dutch government rejected the proposals to launch a tobacco style restriction on gambling ads earlier this year, they have agreed a pre-watershed ad ban on all gambling ads between 6am and 9pm.
The Netherlands could quickly grow into one of Europe’s most attractive markets.. The KSA has already noted that almost 200 operators have expressed interest in entering the country, and this presents a major opportunity for suppliers.
The exact date on which the Remote Gambling act will enter into force or when it will be possible to apply for a licence is not yet known.