Multiple Bonus Offers Not Acceptable in Sweden

The offering of multiple bonuses to Swedish customers is an area that the regulator Spelinspektionen frowns upon, which has seen them hand out penalties and fines to operators who have been found to breach this rule.

Spelinspektionen have been clear with regards this, stating: “Gaming companies with a Swedish license may only offer their customers a bonus at the first game opportunity.” This new ruling which forms part of the regulations Swedish licensees have to adhere to, came into force on 1st January 2019.

However, the issue of offering bonuses and the subsequent penalties meted out by Spelinspektionen to several operators, has lead to some iGaming Operators to take the decision to suspend their sportsbook operations within Sweden, until such time further clarity has been provided by Spelinspketionen.

At the end of June, Betsson and SkillOnNet were subjected to penalty fees of SEK 19m / £1.6m and  SEK 14m / £1.18m respectively. According to iGaming Business, Betsson announced their decision to appeal the penalty, describing that the regulation on bonuses were vague and that they believed that they were compliant with any and all regulations.

What should be clear for operators and their affiliate marketing partners, is the offering of bonuses in the Swedish marketplace should adhere to the rule of one bonus per player, per sign up.

It is clear by the actions of the Swedish Regulator that the running of multiple bonuses, particularly those of a time sensitive nature surrounding a specific event, is going to cause a problem and could see further penalties being levied by Spelinspektionen.

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