Operators in certain regulated markets are now held responsible for their affiliate's
marketing strategies but the sheer volume of pages that need to be
be monitored - on an ongoing basis - makes it impractical for most programs to do this. There are
several tools out there such as Rightlander who help affiliates and operators monitor the affiliate websites
for brand references and links, words and phrases or a combination of events.
It is important to note that
Rightlander itself does not make compliance decisions: it simply provides the affiliate and operators
with a list of locations where these conditions do or don't exist. All reports are also made available to
affiliates, free of charge.
There are 3 main advantages to letting Rightlander compliance scan your site:
Our operators can evaluate your site much more quickly, meaning you can potentially receive authorisation to market them faster
You get to see what the operators require of you and a list of any page URLs on your site that may be deemed non-compliant, with reasons
It shows operators that you can be trusted to engage in the compliance process
Rightlander works with the industry's leading affiliate networks to assist them with identifying non-compliant
content so that they can pro-actively stay ahead of the game. Please do get in touch for more information on
ways to deliver this information to you.
Pleas note that, unlike search engine crawlers, Rightlander does not store the bulk of your content...it works in real-time.
It does store small excerpts of text as reference points, for example the anchor text you use to link to a brand,
allowing you to quickly locate brand links, references and any issues identified across your network of sites.
Rightlander only sends one crawler at a time to scan a site initially and it is designed to crawl at a
fairly slow speed (typically 1 page every 3-4 seconds on the average affiliate site) to avoid putting
unnecessary strain on slow servers. On large sites, a second crawler can be dispatched if the crawl
has more than 100,000 pages waiting. The crawler works sequentially, only crawling one page at a time and
usually visits each site once a month.
We are very aware that many sites cater for big sporting or recreational events and the crawler would not be
a particularly welcome guest at these times. We have created an Events Diary where we can block off dates to
avoid sending the crawler to your site. We cater for the big events (the Cheltenham Festival, Grand National,
the Derby and the World Cup Final for example) but if you have any specific events you would like us to add,
please email support@ (rightlander . net) with details.
If you would like us to remove your site from the crawl and inform our clients that you do not wish to
have your site compliance analysed, please drop an email to support at rightlander.net. We've made the
crawler quite slow and unintrusive by design but we appreciate it still reads each link and page (once only), so if you
feel the crawler could better handle your content or balance it's analysis better, we're happy to try and help.
Alternatively, if you are keen to ensure that operators can see you are taking your compliance obligations
seriously and would either like to ensure your site is whitelisted by Rightlander, or if you would like to
discuss the best ways to crawl your site, please also drop us a line to discuss.