Rightlander Extends Partnership with Playtech to Strengthen Marketing Oversight

LONDON, 13th July 2026 – Rightlander today announced the extension of its partnership with Playtech, building on a relationship that has supported operators in navigating the complexities of online brand promotion since 2019.

The integration brings Rightlander’s affiliate monitoring and compliance capabilities into Playtech’s broader partner ecosystem, giving operators a clearer, more reliable way to identify misleading advertising and audit affiliate activity, mitigating compliance risks early.

As affiliate marketing has expanded beyond traditional websites into social media, review platforms, paid search, and sub-affiliate networks, the ecosystem has become increasingly fragmented, making it more challenging for operators to track messaging and understand exactly where their customers are coming from.

Rightlander’s tech handles the heavy lifting of web-crawling, flagging misleading ads and grabbing live evidence automatically. Instead of manual searching, compliance teams can jump straight to the high-risk violations that actually put their licenses on the line.

Mark Allan-Jones, SaaS Commercial Partnerships Manager at Playtech, added: "It comes down to knowing exactly where your traffic starts. As digital channels get more fragmented, you can’t leave compliance to chance. Rightlander gives our partners a clear view of their third-party traffic so they can hold those channels to a higher standard."

"We’ve stayed with Playtech because the setup is practical," says Ian Sims, Founder of Rightlander. "Operators are already drowning in data. What they actually need is to see which risks matter most so they can fix them. We’re giving them that shortcut to action."

As regulatory expectations around marketing accountability continue to tighten, this collaboration supports operators in scaling within regulated markets while safeguarding brand integrity. By replacing manual spot checks with automated, large‑scale monitoring, it enables a more consistent and robust approach to marketing compliance.

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