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Rightlander Launches New Tools to Pre-Screen Partner Content

Meet Rightlander Founder, Ian Sims at G2E Las Vegas October 10th - 13th

Automate affiliate compliance

Detect, review & remediate non-compliant affiliate marketing

How It Works

Configure Rightlander to meet your needs

Monitor affiliate content to identify risk

Review live infractions to validate risk

Communicate & track changes required

CLIENT CHALLENGES

Learn why 300+ brands use Rightlander

Affiliate Marketing Compliance in Regulated Industries

Advertisers are responsible for ensuring that their affiliates and marketing partners adhere to strict regulatory advertising guidelines. When marketing infractions occur, they are broadcast quickly online with an immediate impact to a brand’s equity. Violations can also be costly through regulatory fines, investigations, compensation, lost revenue and disrupted operations.

Focus Your Time on Decision Making

At Rightlander, we are committed to removing the stress of manually checking affiliate content and increasing the time our clients spend on decision making. Our automated controls help to complete repetitive tasks across the affiliate marketing lifecycle and maintain business continuity following staff turnover.

Develop your Partnerships with Confidence

The use of certain online marketing channels can be limited or prohibited across different industries. When permitted, affiliate activities must comply with the specific rules outlined by industry regulations and partnership agreements. Rightlander’s solutions give clients the peace of mind that their brand is being presented correctly worldwide and that there are no hidden risks.

Optimise Affiliate Performance

To improve affiliate conversions, Rightlander helps clients to identify outdated promotions, incorrect landing pages and new partnership or brand placement opportunities. At the same time, our crawlers uncover inaccuracies such as exaggerated promotions, missing legal statements and content not following brand or product guidelines.

Our Solutions

We monitor your marketing partners for you

Rightlander analyses millions of web pages, posts, ads and videos every month from different countries to identify affiliate marketing that does not comply with industry, partnership or product guidelines.

Clients then review and remediate prioritised results via Rightlander's online portal, or via API integration, to reduce business risk, save time and develop their partnerships with confidence.

Screen - Screen affiliate applicants' content to check for partnership suitability
Verify - Verify affiliate promotions are live and linking to the correct landing pages
Discover & Monitor - Analyse affiliate content for compliance with industry & partnership guidelines
Compare - Compare competitor’s offers across affiliate websites
Engage - Engage compliant affiliates that rank highly in Google

We can start monitoring your affiliates' websites, social media profiles, PPC ads, instant messages, emails and streamed videos without any technical integration within 24 hours.

Testimonials

"We take compliance and responsible gaming incredibly seriously at Comeon Group. The Rightlander tool is very easy to use, providing automated reports to ensure that our affiliate partners work with us in a compliant manner and is key to a successful affiliate program. The Rightlander team is very supportive, helpful and a joy to work with."

Head of Affiliates

Comeon

"Ensuring regulatory compliance and responsible affiliate marketing practices are vitally important focuses for Income Access and the wider iGaming industry."

Vice President Strategy

Income Access

"As a CySEC licensed online broker ForexTB puts a strong focus on marketing compliance. Partnering with Rightlander has helped us to govern our brand internationally across different marketing channels, and quickly resolve any concerns identified. The team at Rightlander were very approachable, knowledgeable and responsive to our needs."

Head of Compliance

ForexTB

"Kindred Group puts responsible gambling and sustainability at the very core of our business. The Rightlander technology provides automated reporting that allows the Kindred affiliates team to quickly identify where and how our brands are being promoted, ensuring that all partners are aligned in their marketing approach."