How It Works
Configure Rightlander to meet your needs
Monitor affiliate content to identify risk
Review live infractions to validate risk
Communicate & track changes required
Learn why 300+ brands use Rightlander
Affiliate Marketing Compliance in Regulated Industries
Advertisers are responsible for ensuring that their affiliates and marketing partners adhere to strict regulatory advertising guidelines. When marketing infractions occur, they are broadcast quickly online with an immediate impact to a brand’s equity. Violations can also be costly through regulatory fines, investigations, compensation, lost revenue and disrupted operations.
Focus Your Time on Decision Making
At Rightlander, we are committed to removing the stress of manually checking affiliate content and increasing the time our clients spend on decision making. Our automated controls help to complete repetitive tasks across the affiliate marketing lifecycle and maintain business continuity following staff turnover.
Develop your Partnerships with Confidence
The use of certain online marketing channels can be limited or prohibited across different industries. When permitted, affiliate activities must comply with the specific rules outlined by industry regulations and partnership agreements. Rightlander’s solutions give clients the peace of mind that their brand is being presented correctly worldwide and that there are no hidden risks.
Optimise Affiliate Performance
To improve affiliate conversions, Rightlander helps clients to identify outdated promotions, incorrect landing pages and new partnership or brand placement opportunities. At the same time, our crawlers uncover inaccuracies such as exaggerated promotions, missing legal statements and content not following brand or product guidelines.
We monitor your marketing partners for you
Rightlander analyses millions of web pages, posts, ads and videos every month from different countries to identify affiliate marketing that does not comply with industry, partnership or product guidelines.
Clients then review and remediate prioritised results via Rightlander's online portal, or via API integration, to reduce business risk, save time and develop their partnerships with confidence.
- Monitor - Maintain compliance within industry, partnership and offer guidelines
- Discover - Find undisclosed content to assess risk and uncover new traffic sources
- Screen - Assess the content of new affiliate applicants for suitability and insights
- Verify - Check content is live on authorised sites and linking to the correct landing pages
- Engage - Engage compliant affiliates that rank highly in Google
"We take compliance and responsible gaming incredibly seriously at Comeon Group. The Rightlander tool is very easy to use, providing automated reports to ensure that our affiliate partners work with us in a compliant manner and is key to a successful affiliate program. The Rightlander team is very supportive, helpful and a joy to work with."
Head of Affiliates
"Ensuring regulatory compliance and responsible affiliate marketing practices are vitally important focuses for Income Access and the wider iGaming industry."
Vice President Strategy
"As a CySEC licensed online broker ForexTB puts a strong focus on marketing compliance. Partnering with Rightlander has helped us to govern our brand internationally across different marketing channels, and quickly resolve any concerns identified. The team at Rightlander were very approachable, knowledgeable and responsive to our needs."
Head of Compliance
"Kindred Group puts responsible gambling and sustainability at the very core of our business. The Rightlander technology provides automated reporting that allows the Kindred affiliates team to quickly identify where and how our brands are being promoted, ensuring that all partners are aligned in their marketing approach."
Head of Affiliates