Why Retailers Should Govern Their Marketing Partners
Retailers are responsible for delivering more than high quality products and services. The average consumer is now much more savvy about their legal rights and has more frequent touch points with brands online. As such, retailers must closely govern how their affiliates and resellers advertise their brands to maintain compliant advertising, with regulations and their partnership agreements, and to uphold a consistent brand identity.
Rightlander helps retailers to tackle recurring problems such as brand bidding in PPC, exaggerated or expired voucher codes, missing disclosures by influencers on social media and inaccurate product descriptions.
Supporting The Full Marketing Partner Lifecycle
Advertisers must have well defined, repeatable marketing compliance controls to protect consumers, adhere to increasingly stringent advertising rules and improve go-to-market speed. Rightlander helps clients to achieve this with automated solutions across the full marketing partner lifecycle. These include identifying recruitment opportunities, screening for approval, verifying live offers and their landing pages, discovering undisclosed content, monitoring offers for compliance and accuracy, and surfacing competitor offers for comparison. In doing so, clients save time, reduce risk and increase partners' conversions.
How It Works
Monitoring content sufficiently across multiple digital marketing channels is a complex and time consuming process. Rightlander’s proprietary technology and experienced analyst team scan and analyse millions of web pages, ads, emails and videos every month from different countries. Clients then filter and review prioritised results using Rightlander's intuitive online portal, or via an API integration, to make decisions efficiently with supporting evidence.