Association With Red Flag Content
Naturally advertisers will select affiliates with specific business models. Once determined, in addition to validating information provided on an affiliate's application form, Rightlander help advertisers and affiliate networks to screen affiliate websites for red flag content such as extremism, hate speech, illegal/prescription drugs, pornography, profanities and gambling. If affiliates do use dubious content it may be in a subtle text link rather than a large branded ad, and so a comprehensive evaluation of an affiliate’s content is required.
Association With Competitors
In addition to screening text based references, Rightlander also analyse tracking links and their resulting landing pages. In doing so, clients can screen an affiliate’s content for active links to other merchant landing pages and tracking links for different affiliate networks. These insights may be useful for determining the suitability of a new partner or when looking to enforce the terms of an exclusivity agreement.
Screen Websites And Other Key Marketing Channels
When done manually, trying to determine whether an affiliate’s traffic is legitimate or being masked as brand bidding, for example, is tedious and usually unsuccessful. Identifying affiliates that are not directly related to an advertiser's industry, and thus unlikely to drive conversions, is relatively straightforward.
However, trying to understand an affiliate's footprint across multiple marketing channels is more complex and time consuming. To help clients make an informed decision on whether to approve an affiliate, Rightlander can help to screen content across multiple marketing channels including websites, social media, PPC ads, email, video streaming and instant messages.