Marketing Compliance for iGaming Operators

Rightlander Sets The Standard For iGaming Affiliate Compliance.

Rightlander Sets The Standard For iGaming Affiliate Compliance 

iGaming operators are responsible for delivering more than high quality products and services. The average consumer is now much more savvy about their legal rights and has more frequent touch points with brands online. As such, iGaming operators must closely govern how their affiliates advertise their brands to maintain compliant advertising, with regulations and their partnership agreements, and to uphold a consistent brand identity.

Rightlander’s team of former iGaming affiliates and affiliate managers help operators to tackle recurring problems such as uncovering originating traffic sources, non-compliant or socially irresponsible marketing, black hat PPC, inaccurate offers or landing pages and understanding the latest regulatory updates.

Supporting The Full Marketing Partner Lifecycle

Advertisers must have well defined, repeatable marketing compliance controls to protect consumers, adhere to increasingly stringent advertising rules and improve go-to-market speed. Rightlander helps clients to achieve this with automated solutions across the full marketing partner lifecycle. These include identifying recruitment opportunities, screening for approval, verifying live offers and their landing pages, discovering undisclosed content, monitoring offers for compliance and accuracy, and surfacing competitor offers for comparison. In doing so, clients save time, reduce risk and increase partners' conversions.

How It Works

Monitoring content sufficiently across multiple digital marketing channels is a complex and time consuming process. Rightlander’s proprietary technology and experienced analyst team scan and analyse millions of web pages, ads, emails and videos every month from different countries. Clients then filter and review prioritised results using Rightlander's intuitive online portal, or via an API integration, to make decisions efficiently with supporting evidence.