Rightlander Introduces Trackback for Social: A New Standard in Measuring Partner Influence Across Social Media

London, 22nd September 2025 – Rightlander, a leading provider of compliance and marketing intelligence solutions, today announced the launch of Trackback for Social, an advanced monitoring and measurement platform designed to help brands accurately assess the impact of affiliate and partner activity across social media.

Affiliate partners and influencers are playing an increasingly significant role in brand visibility, yet quantifying their influence has traditionally been limited to surface-level metrics, such as impressions or engagement rates. Trackback addresses this gap by providing brands with the ability to:

• Measure referral traffic generated by partner posts, without a reliance on specific campaign codes.
• Analyse influence at a regional level, offering detailed insights into market-specific performance.
• Conduct automated compliance checks on every post, ensuring brand integrity across channels.

By combining measurement with compliance oversight, Trackback enables organisations to transform social media activity into actionable intelligence that drives growth while safeguarding reputation.

Trackback has been designed to integrate seamlessly into existing marketing and compliance workflows. By removing the dependency on manual campaign tagging, the platform offers a more efficient and scalable solution for monitoring partner performance across multiple markets and channels. This ensures brands can capture a precise view of influence without adding administrative complexity.

The solution also reflects Rightlander’s commitment to innovation in compliance-led marketing intelligence. By aligning advanced measurement capabilities with automated oversight, Trackback provides brands with the tools to quantify partner influence and proactively manage regulatory risk in an increasingly scrutinised digital landscape.

Ian Sims, Founder of Rightlander, said: “Trackback has been developed in response to a growing demand from brands that want greater visibility into how partner-driven web and social activity translates into measurable results. The ability to connect influence directly to referral traffic — while ensuring every post meets compliance standards — provides businesses with a decisive competitive advantage.”

The introduction of Trackback further strengthens Rightlander’s portfolio of compliance and marketing intelligence solutions, which leading operators and regulators across iGaming, financial services, and e-commerce sectors widely use.

To request a demonstration or learn more, visit www.rightlander.com or contact [email protected].