Rightlander x Awin

The Challenges

Affiliate marketing continues to evolve across increasingly complex regulatory environments.

Awin advertisers face challenges including:

• Ensuring regulation-aligned and sector-specific compliance across affiliate content
• Keeping promotions accurate, up-to-date, and consistent
• Monitoring brand and product guidelines at scale
• Providing account management teams with actionable, timely insights to optimise programs
• Reducing reliance on manual compliance checks

Key Use Cases

1. Regulatory Compliance (e.g. FCA & Financial Promotions)

Rightlander helps Awin advertisers:.

• Identify non-compliant or misleading affiliate content
• Ensure promotions align with current regulatory requirements, e.g. accurate product rates
• Tailor compliance enforcement by country, affiliate, or regulation

This is particularly valuable for banks, insurers, fintechs, and other regulated brands operating across multiple markets.

2. Offer & Promotion Accuracy

After uncovering brand exposure at a webpage and social media profile level, advertisers can:

• Detect outdated or incorrect promotions
• Monitor how affiliates present incentives and claims
• Gain visibility into competitor promotions appearing alongside their brand

This ensures affiliates promote what’s live, approved, and competitive.

3. Brand & Product Guideline Enforcement

Advertisers with strict advertising guidelines use Rightlander to:

• Ensure affiliates follow brand tone, product specifics, and messaging rules
• Flag misuse of trademarks, associations, or positioning
• Protect brand reputation across thousands of affiliate pages

4. Enhanced Network-Level Compliance

The partnership strengthens Awin’s compliance capabilities by:

• Embedding compliance monitoring into the network container tag
• Reducing reliance on reactive or manual checks
• Supporting scalable governance across diverse advertiser portfolios

5. Actionable Insights for Account Managers

Rightlander arms Awin account teams with:

• Clear visibility of risk, opportunity, and performance signals
• Data-driven conversations with advertisers and affiliates
• Faster escalation and resolution of compliance issues

This allows account managers to focus on strategic growth, not manual audits.

What Awin Advertisers Gain

• Faster deployment via one-click MasterTag integration
• Reduced compliance workload and audit time
• Lower regulatory and brand risk
• Deeper insight into affiliate traffic and behaviour
• Confidence to scale affiliate programs compliantly

Partner Perspective

Ian Sims, Founder, Rightlander

“We are very excited about our partnership with Awin and the opportunity to enhance compliance monitoring for their clients. The evolving landscape of affiliate marketing presents significant challenges, particularly with the increasing complexity of regulations across various sectors.”

“Our collaboration with Awin enables us to provide powerful tools that help brands efficiently build and scale compliant affiliate programs while ensuring their marketing practices align with regulatory standards. By integrating our solutions into the MasterTag, we are also empowering advertisers to gain deeper insights into their traffic sources and affiliate activities, ultimately driving growth while safeguarding brand integrity.”

Eric Laughlin, Strategic Partnerships Manager, Awin

“Integrating Rightlander into our MasterTag enhances our ability to carry out publisher audits based on individual advertiser requirements. This partnership allows our client teams to perform important compliance checks more efficiently, freeing up time for strategy and account management.”

The Outcome

By combining Awin’s network infrastructure and expertise with Rightlander’s compliance intelligence, advertisers gain a transparent, high-quality, and scalable affiliate ecosystem — one that supports growth while protecting brand and regulatory standing.