Loads Of Traffic

The Challenge

As affiliate and PPC investment increases, particularly in regulated markets such as the United States and United Kingdom, operators face a dual challenge:

Maximising affiliate performance and revenue growth
Maintaining control over brand exposure, messaging, and regulatory compliance

For Loads of Traffic, whose clients range from newly launched operators in tightly regulated markets to mature brands optimising multi-market programs, visibility into where, how, and by whom a brand is promoted is critical — not just to satisfy regulators, but to protect long-term brand equity and partner relationships.

The Solution

Rightlander complements Loads of Traffic’s affiliate and performance expertise by providing independent monitoring, discovery, and intelligence across affiliate, PPC, and social channels.

This allows operators introduced by Loads of Traffic to scale acquisition activity with confidence, knowing that:

Affiliate and paid campaigns are aligned with regulatory expectations
Brand and partnership guidelines are enforced consistently
Performance optimisation is supported by real-world traffic source intelligence

Crucially, monitoring logic can be customised — not only to reflect state and national regulatory requirements, but also brand standards, approved messaging, and authorised offers.

Compliance Outcomes

From a marketing compliance perspective, Rightlander enables Loads of Traffic’s clients to:

Flag missing disclosures and Terms & Conditions
Detect misleading, aggressive, or exaggerated claims
Identify unauthorised or outdated imagery and logo usage
Report outdated, incorrect, or mislinked promotions
Uncover brand misuse to promote or redirect to illegal operators
Highlight non-compliant text, audio, and visuals across social media content

Revenue & Performance Optimisation

Beyond compliance, Rightlander supports affiliate performance and growth by helping clients to:

Uncover brand mentions and active links at webpage and social profile level
Identify new affiliates already promoting the brand but not yet monetised
Prevent branded PPC cannibalisation by affiliates or third-party advertisers
Highlight high-performing, on-topic traffic opportunities with existing partners
Surface long-tail affiliates with fast-growing audiences in priority markets

This ensures affiliate programs are not only compliant — but commercially efficient and scalable.

Partner Perspective

Ian Sims

Founder, Rightlander

“We’ve worked alongside Loads of Traffic across multiple client engagements over the years, and Nick and his team have been an invaluable sounding board in the evolution of the Rightlander platform.

Their depth of expertise — particularly around competitor intelligence, affiliate dynamics, and real-world performance challenges — has directly influenced how we’ve built and refined our product. Rightlander naturally complements Loads of Traffic’s technical and strategic strengths, giving their clients both the insight and control needed to scale confidently.”

Agency Perspective

Nick Hubble

Director, Loads of Traffic

“When I first took Rightlander to PokerStars, compliance software was still in its infancy — regulation was just tightening up. We ran Rightlander alongside two other compliance tools to benchmark performance, and it stood out from day one.

It became the gold standard for keeping us compliant and protecting our licence, and it’s been our go-to ever since.

I saw early on the value of automating insight across new and existing affiliates at every stage of an affiliate program’s lifecycle.

Whether launching in a heavily regulated market or managing a mature, multi-market program where optimising every partner becomes the primary growth lever, you need a proactive, always-on view of partner traffic sources and revenue opportunities. Rightlander gives our clients that visibility — allowing them to grow faster, without losing control.”

A Shared, Data-Led Partnership

Loads of Traffic’s approach mirrors its broader strategy of data-led partnerships, as reflected in its collaboration with technology partners Vor Interactive — combining predictive analytics, performance intelligence, and affiliate expertise to deliver measurable ROI.

In the same way, the collaboration with Rightlander ensures that growth, compliance, and optimisation move in lockstep, giving operators the freedom to invest, expand, and innovate without compromising regulatory or brand standards.

Why This Partnership Works

Affiliate-first mindset grounded in performance and revenue growth
Always-on compliance oversight across affiliate, PPC, and social channels
Customisable rule logic aligned to regulation, brand, and partnership terms
Deep industry experience spanning inception-stage and mature affiliate programs
Shared belief in data-driven decision-making

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