bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

Partnership renewal paves the way for enhanced compliance and safer gaming environment.

by Aparajitaa Rao-Counter | 25 Jul 2023
2-min read

Leading online gambling company bet365 has announced the extension of their partnership contract with Rightlander, the foremost provider of innovative affiliate compliance solutions.

The agreement underscores bet365's sustained dedication to promoting responsible gambling and ensuring the highest level of affiliate compliance. Since the partnership began, Rightlander's cutting-edge compliance tools have been instrumental in assisting bet365 to maintain ethical advertising standards and abide by the strict regulatory landscape.

"We are excited to renew our contract with Rightlander," said a spokesperson from bet365. "Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers."

The Rightlander platform offers a host of advanced features, and the technology is designed to facilitate compliance with evolving gambling regulations, a fundamental aspect of bet365's operations.

Rightlander's Head of Customer Success, Nicole Mitton, expressed her enthusiasm about the ongoing partnership, stating, "We're delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements."

The extended contract is expected to further strengthen the robust compliance infrastructure at bet365 and drive innovation in affiliate compliance within the online gambling industry. This strategic partnership will continue to provide an example for industry standards of affiliate compliance, further solidifying the companies' shared commitment to promoting responsible gambling practices.

About bet365:
bet365 is the world’s favourite online sports betting brand with annual revenues of over $3.5 billion and over 7,000 employees around the globe. On its world-class proprietary product, bet365 offers the industry’s widest range of ‘in-play’ sports betting events with over 78 sports covered and over 780,000 events being live video-streamed annually to 90 million registered customers from over 160 countries across the world.

About Rightlander:
Rightlander is the leading supplier of innovative compliance tools for the online gambling industry. Its technology is designed to assist operators in meeting their regulatory obligations and promoting responsible gambling.


by Aparajitaa Rao-Counter
25 Jul 2023

Aparajitaa oversees and manages Rightlander's public relations efforts.