LONDON – 18th September 2023 —Rightlander, a leading provider of marketing compliance tools and services, is thrilled to announce a strategic partnership with Boylesports, one of the UK’s most established gaming companies. The collaboration aims to fortify Boylesports' adherence to advertising regulations within the UK market.
The partnership will see Rightlander deploy its cutting-edge website monitoring technology to oversee Boylesports’ digital advertising content. This technology is primarily focused on ensuring compliance with UK advertising regulations, offering peace of mind that all online activities are in line with local laws and guidelines.
"In an environment where the UK market is facing increased regulatory scrutiny, it becomes essential for us to take a more comprehensive approach to monitoring our online advertising efforts," said Boylesports Head of Performance Marketing, Dimitrios Armadoros.
"We find that Rightlander's offering aligns closely with our specific needs and expectations and will equip us with the tools we need to navigate this complex regulatory landscape effectively.”
Part of Boylesports’ decision to partner with Rightlander stems from the platform’s user-friendly design. Rightlander offers clear and concise reporting features, giving Boylesports an effortless way to manage compliance data. Furthermore, an easy-to-operate dashboard and online interface make it simple to adjust settings and view real-time results, allowing for more agile decision-making.
"We are delighted to partner with an industry leader like Boylesports. This partnership not only validates the effectiveness of our platform but also underscores our commitment to helping brands maintain the highest levels of advertising compliance," said Rightlander Sales Director, Jonathan Elkin.
Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows advertisers and networks to identify potentially non-compliant content across different territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.
Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories around the world and is used by many high-profile advertisers, affiliate networks and regulators to help them keep on top of their affiliate compliance responsibilities.
Boylesports is one of the largest and most successful independently-owned bookmakers in the UK. Established in 1982, the company has grown to offer a wide array of gaming options to its customers, including sports betting, casino games, and more.