Rightlander expands SaaS offering with Trackback for SMEs

London, UK, 30th March 2026 - Rightlander has launched Trackback, a new self-serve platform designed to help affiliate teams understand where traffic is coming from, how programs are being promoted, and which partner behaviours may require closer review or provide greater opportunity.

The launch reflects a wider shift in affiliate marketing, where promotion increasingly takes place across social platforms, sub-networks, and indirect traffic routes that are difficult to monitor consistently.

Trackback has been developed to address that gap. The platform combines traffic visibility, partner monitoring and program health insights in one place, helping teams identify potential risks, understand traffic pathways and prioritise action more clearly.

A central feature of the platform is its Program Health Check, which analyses the domains behind affiliate traffic sources and scores partners based on risk, quality, and stability indicators.

“Smaller affiliate teams still need to know where traffic is coming from, how their brand is being promoted, and when something does not look right,” said Ian Sims, Founder of Rightlander.  

“Trackback was built to give them that visibility in a form that is focused, usable and proportionate to the way smaller programs actually operate.”

For more information, visit www.trackback.io 

About Rightlander: 

Rightlander is a state-of-the-art, innovative marketing, compliance and intelligent solution that allows advertisers and networks to identify potentially non-compliant content across different markets and online advertising channels, including web, social media, email, and instant messaging. It does this by scanning third-party published marketing content from within the target market, looking for events or conditions that may be contravening local regulations, and identifying untapped marketing opportunities from these risk-assessed sources.

Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories worldwide and evolved to empower marketers to protect their brands while discovering opportunities to grow their revenues. Currently used by over three hundred brands worldwide, including many high-profile advertisers, affiliate networks, and agencies, Rightlander’s proprietary technology scans content in over thirty countries and was recognised as 2023’s Best Tech for Affiliate Programs.

Media Contact

Aparajitaa Rao-Counter, 

PR & Communication 

Rightlander Ltd. 

[email protected]