Rightlander partners with HAPPYBET to comply with Germany’s evolving advertising regulations

Enhancing regulatory adherence and ensuring ethical affiliate marketing in the licensed gaming industry

by Aparajitaa Rao-Counter | 09 Nov 2023
3-min read

London, UK, November 9th, 2023Rightlander, a leading provider of affiliate marketing compliance solutions, is proud to announce its strategic partnership with HAPPYBET, sports betting brand active in Germany and Austria part of the Snaitech Group, leading Italian licensed gaming operator. This collaboration marks a significant step towards ensuring a fair and compliant online gaming landscape.

Rightlander has taken on the pivotal role of monitoring HAPPYBET's affiliate websites, with a primary focus on upholding German advertising regulations. This proactive approach ensures that affiliates adhere to stringent regulatory standards, creating a more responsible and transparent iGaming environment for all stakeholders.

Michele Sessa, HAPPYBET Germany Managing Director, commented: "The partnership with Rightlander strengthens Snaitech Group’s strong commitment to provide a trustworthy and responsible gaming experience to all our customers, building around them an environment able to safeguard and protect each and every one of them, identifying and preventing at the same time potentially addictive behaviours. This agreement represents another step in our path to guarantee all HAPPYBET users the highest standards in the German industry and to effectively fight against the illegal market.”

Jonathan Elkin, Sales Director of Rightlander, stated: "As the iGaming industry evolves in different jurisdictions across the globe, compliance and responsible gaming are paramount. Our partnership with HAPPYBET signifies our shared commitment to ensuring fair play, regulatory adherence, and ethical affiliate marketing. We are excited to contribute to a safer and more transparent iGaming environment for customers in Germany".

One of the key functions of Rightlander's monitoring system is to safeguard against deceptive marketing practices. By employing cutting-edge technology, Rightlander identifies and mitigates instances of affiliates promoting misleading or exaggerated content. This not only protects HAPPYBET's reputation but also safeguards the interests of their customers.

Unlicensed operators pose a significant threat to the integrity of the iGaming industry. Rightlander's monitoring extends to detecting affiliates who promote unlicensed operators, thereby curbing illegal activities and ensuring fair competition within the market.

Rightlander's dedication to compliance is exemplified by its vigilance in monitoring for terms strictly prohibited by the German Gambling Legislation (GGL). By identifying and addressing content that violates these regulations, Rightlander will help HAPPYBET and its affiliates steer clear of legal pitfalls.


About Rightlander:

Rightlander is a state-of-the-art affiliate marketing compliance platform that allows advertisers and networks to identify potentially non-compliant content across different online platforms and territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.

Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories around the world and is used by many high-profile advertisers, affiliate networks and regulators to help them keep on top of their affiliate compliance responsibilities.




HAPPYBET is a sports betting brand becoming part in 2017 of the Playtech Group, leading global player in the development of software and services for the gaming industry with over 6,600 employees and offices in 26 countries. Acquired in July 2022 by Snaitech, leading licensed gaming operators in Italy and part of the Playtech Group since 2018, HAPPYBET can count on approximately 90 employees, 4 main offices and around 130 points of sale between Austria and Germany.

HAPPYBET brand is recognised in Germany and Austria as a synonym for reliability, competence and fun in sports betting. In December 2022, the German Gaming Authority - the Darmstadt Regional Council - renewed HAPPYBET's sports betting licence in Germany until 2027. From September 2023, alongside sports betting, HAPPYBET also offers virtual slots online products in Germany, supported by regular German virtual slots licence.

For further details, please contact:

Snaitech Group’s Press Office

[email protected]


Aparajitaa Rao-Counter,

PR & Communication

Rightlander Ltd.

[email protected]

by Aparajitaa Rao-Counter
09 Nov 2023

Aparajitaa oversees and manages Rightlander's public relations efforts.