Overview

Since 2020, Rightlander and Awin's partnership has helped brands scale affiliate programs without the legal headache. By combining Awin's global network of 1 million+ partners with Rightlander's automated compliance scanning, they ensure marketing stays honest, legal, and effective.

The Challenges

Managing a massive affiliate network is a manual nightmare. Advertisers struggle with:

Scale

Tracking thousands of partners across the web.

Accuracy

Finding outdated promos and incorrect pricing.

Risk

Avoiding heavy fines from strict financial and consumer laws.

The Solution: One-Click Compliance

Rightlander is built directly into Awin’s MasterTag. Advertisers flip a switch to start monitoring; no coding required.

Instant Tracking

Identify exactly where traffic originates.

Total Visibility

Link affiliate IDs to specific webpages and social posts.

Always-On

Continuous monitoring across all global markets.

Key Use Cases

1. Regulatory Compliance

Critical for banks, insurers, and fintechs to stay legal.

  • Fixes Violations: Spots misleading ads before regulators do.
  • Ensures Accuracy: Checks that interest rates and terms are current.
  • Local Rules: Adapts tracking to fit specific laws in different countries.

2. Offer & Promotion Accuracy

Ensures customers see the right deals at the right time.

  • Purge Outdated Deals: Instantly finds expired promo codes and dead links.
  • Incentive Tracking: Verifies that affiliate claims match live offers.
  • Competitor Intel: Alerts you if competitors appear on the same page.

3. Brand & Product Guideline Enforcement

Protects your reputation at scale across the web.

  • Brand Voice: Ensures affiliates use approved tone and product details.
  • Logo Safety: Flags trademark misuse or unauthorized associations.
  • Automated Policing: Monitors thousands of pages simultaneously.

4. Enhanced Network-Level Compliance

Bakes compliance directly into the Awin infrastructure.

  • Always-On: Replaces slow manual audits with a 24/7 automated safety net.
  • Seamless Tech: Connects via the MasterTag for instant governance.
  • Scalable Control: Easily manages compliance for massive portfolios.

5. Actionable Insights for Account Managers

Turns data into strategy for Awin account teams.

  • Risk Alerts: Highlights the biggest issues for immediate action.
  • Data-Backed Talks: Provides the evidence needed to fix affiliate behavior.
  • Focus on Growth: Automates the "detective work" so teams can drive revenue.

What Awin Advertisers Gain

Partner Perspective

Eric Laughlin

Strategic Partnerships Manager, Awin

"Integrating Rightlander into our MasterTag enhances our ability to carry out publisher audits based on individual advertiser requirements. This partnership allows our client teams to perform important compliance checks more efficiently, freeing up time for strategy and account management."

Ian Sims

Founder, Rightlander

“We are very excited about our partnership with Awin and the opportunity to enhance compliance monitoring for their clients. The evolving landscape of affiliate marketing presents significant challenges, particularly with the increasing complexity of regulations across various sectors.”

“Our collaboration with Awin enables us to provide powerful tools that help brands efficiently build and scale compliant affiliate programs while ensuring their marketing practices align with regulatory standards. By integrating our solutions into the MasterTag, we are also empowering advertisers to gain deeper insights into their traffic sources and affiliate activities, ultimately driving growth while safeguarding brand integrity.”

Ready to partner with Rightlander?

Discover how we can help your business maintain compliant affiliate marketing.

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