Playtech

The Challenges

Monitoring how third-party affiliates promote a brand is a massive hurdle. Without the right tech, operators face:

Too Much Data

Manual checks can’t keep up with volumes of ads and sites.

Tight Rules

Constant pressure to meet strict advertising laws.

High Stakes

Misleading ads lead to heavy fines and lost licenses.

The Solution

Playtech integrates Rightlander’s automated monitoring into its ecosystem.

For Clients

Enable operators to deploy additional controls and oversight alongside Playtech's core platform infrastructure.

For B2C

Playtech uses these tools to protect its own brands. It’s a "turn-key" way to stay compliant without adding extra work.

The Impact

Total Visibility: See exactly how your brand is being promoted everywhere.
Instant Alerts: Catch non-compliant ads before they become problems.
Safe Growth: Expand into new markets with total regulatory confidence.
Proven Results: A trusted partnership that takes the guesswork out of compliance.

Partner Perspective

Mark Allan-Jones

SAAS Commercial Partnerships Manager, Playtech

“Our relationship with Rightlander spans more than seven years and is built on trust, responsiveness and genuine insight into the challenges operators face in regulated markets.

Rightlander has consistently demonstrated why it is recognised as an industry-leading provider in affiliate monitoring and marketing compliance. Their ability to work closely with both our SaaS programme and our B2C operations has made them a highly valued long-standing partner within the Playtech ecosystem.”

Ian Sims

Founder, Rightlander

“Playtech is one of the most established and reputable technology platforms in the iGaming industry, and one I’ve had a long professional history with prior to founding Rightlander.

The collaboration has always been open, constructive and focused on delivering real value to operators. We have complete confidence in referring clients to Playtech, whether they’re looking for a full turn-key platform or best-in-class online casino games, knowing they’ll be supported by a proven and trusted technology partner.”

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