Loads Of Traffic

The Challenges

As brands grow in high-stakes markets like the US and UK, they face a double-edged sword:

Growth vs. Control

Scaling affiliate and PPC spend can lead to a loss of oversight

Brand Protection

Brands need to ensure partners aren't cannibalising traffic or damaging their reputation

Complex Rules

New operators need to hit the ground running without tripping over local regulations.

The Solution

Rightlander provides the "eyes and ears" for Loads of Traffic’s performance strategies. This monitoring ensures:

Regulatory Alignment

Campaigns meet legal standards automatically.

Consistency

Brand guidelines are enforced across all third-party sites.

Custom Logic

Monitoring is tailored to specific state laws, brand tones, and approved offers.

Compliance Outcomes

Always-on monitoring to prevent regulatory breaches and brand risk:

It's critical for operators in licensed jurisdictions to stay legal and protect consumers.

Missing Legal Info: Spots ads without required T&Cs or disclosures.
Bad Claims: Detects aggressive, misleading, or exaggerated marketing.
Outdated Assets: Finds old logos, broken links, or expired promos.
Social Media Risks: Scans text, audio, and video on social platforms for non-compliant content.
Fraud: Uncovers brand misuse used to redirect traffic to illegal operators.

Revenue & Performance Optimization

This isn't just about safety; it’s about making more money. Rightlander helps:

Find "Ghost" Affiliates: Identifies sites already linking to the brand that haven't been monetized yet.
Stop PPC Waste: Blocks affiliates from bidding on the brand's own keywords (saving ad spend).
Spot Opportunities: Highlights high-performing, relevant pages where the brand should have more presence.
Identify Rising Stars: Surfaces "long-tail" affiliates with fast-growing audiences in key markets.

The Bottom Line

Scale Safely

Grow traffic without increasing regulatory risk.

Efficiency

Stop paying for cannibalised traffic and quickly identify new revenue streams.

Total Control

Know exactly where and how your brand appears 24/7.

Partner Perspective

Nick Hubble

Director, Loads of Traffic

"When I first took Rightlander to PokerStars, compliance software was still in its infancy and regulation was just tightening up. We actually ran Rightlander alongside two other compliance tools, just to benchmark who would give us the edge. Rightlander stood out from day one. It became the gold standard for keeping us compliant and protecting our license and has been our go-to ever since."

I saw early on the value of automating insight across new and existing affiliates at every stage of an affiliate program’s lifecycle.

Whether you’re launching in a heavily regulated market or managing a mature, multi-market program where optimising the performance of every partner becomes the primary growth lever, you need a proactive, always-on view of partner traffic sources and revenue opportunities. Rightlander gives our clients that visibility, allowing them to grow faster, without losing control.”

Ian Sims

Founder, Rightlander

“We’ve worked alongside Loads of Traffic across multiple client engagements over the years, and Nick and his team have been an invaluable sounding board in the evolution of the Rightlander platform.

Their depth of expertise, particularly around competitor intelligence, affiliate dynamics and real-world performance challenges, has directly influenced how we’ve built and refined our product. Rightlander naturally complements Loads of Traffic’s technical and strategic strengths, giving their clients both the insight and control needed to scale confidently.”

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The Partnership: Rightlander × Loads of Traffic

Overview