The Betting and Gaming Council has been launched during the first week of November 2019, with the aim of this new gaming trade body to replace the Remote Gambling Association and the Association of British Bookmakers.
Subsequently the BGC now represents approximately 90% of the UK Betting and Gaming industry ( lotteries excluded ), an industry that contributes in excess of £14bn to the UK economy and is responsible for the employment of over 100,000 people.
The stated mission of the BGC is to ‘champion’ industry standards and also ensure all customers experience a safe, fair and enjoyable betting experience with all members that make up the BGC.
Announcing the launch of the BGC on the 6th November 2019, Brigid Simmonds, BGC’s Chairperson, said: “Today, I’m delighted to announce the launch of the Betting and Gaming Council (BGC), a single voice for the industry (excluding lotteries). The BGC comes together with a view to tackling the challenges facing the UK’s betting and gaming industry.”
“From today, betting shops, online betting and gaming businesses and casinos will be working together, sharing best practice to ensure the highest standards in safer gambling under the BGC.”
“Today’s announcement marks the start of an exciting journey for the sector, and we’re thrilled that such a diverse group of sector-leading businesses has decided to join – from some of the UK’s largest operators to some of the smallest. Our goal is to champion industry standards in betting and gaming to foster an enjoyable, fair and safe betting and gaming experience for all our customers.”
“In order to achieve this, the BGC has identified areas where more can be done to promote enjoyable and safe play. Over the next year, you can expect a series of wide-ranging initiatives and announcements – from new technology to help bookmakers identify erratic betting behaviour, to proposals for improving advertising standards and initiatives to educate consumers on the risks associated with betting and gaming.”
“There are several areas where our industry can be doing more to educate both the public and key decision-makers (and everyone in between) to champion the value of our industry and the people who engage with, work in or are interested in betting and gaming.”
The five core safer gambling commitments which the BGC will be promoting and championing are:
- Prevention of Under Age Gambling
- Providing Support for Treatment of Gambling Harm
- Strengthen and Expand Code of Practice Covering Advertising and Marketing
- Promote a Culture of Safe Gambling
- Protection and Empowerment of Customers
For further information on the Betting and Gaming Council, you can visit their site here.