How to keep on top of compliance in the face of ever changing UK regulation

by Shenaly Amin | 08 Jun 2020
2-min read

The constantly changing regulatory landscape has made the compliance process for iGaming operators far from easy.

With the UKGC audits putting pressure on businesses to react quickly, one thing is sure – you need to act fast to safeguard your business.

One of the key focuses in 2020 will be social responsibility.

Gambling Commission chief executive Neil McArthur said: “Consumer behaviour and technology are changing so quickly that only a bold and innovative approach will allow us to achieve a reduction in the numbers of people experiencing, or at risk from, gambling related harm."

In 2020, that means operators will need to increase their compliance measures to protect players from things like excessive spend and addiction.

It also means monitoring your advertising partners and affiliates and staying on top of third party solutions, to ensure responsible gaming measures are in place.

One thing is certain, you need to act now to safeguard your business. 

If you leave it too late, you could find a UKGC audit coming your way. 

Don't find yourself on the sharp end of the stick, make preparations now for your compliance, using the best measures possible.

Using the latest technologies will ensure that you remain compliant in an ever-changing and more restrictive landscape.

They will also minimise the impact on your customers and reduce the cost to your business.

Rightlander scans millions of pages across affiliate sites, social media and illegal websites every month, to find potentially non-compliant content that could pose a risk to your brand. 

It takes the hard work out of affiliate compliance monitoring, saving your staff time and reducing your company’s exposure to risk.

As you consider how to stay compliant, remember that change will happen fast, with Gambling Commission chief executive Neil McArthur saying:

“We’ve set a demanding timetable for progress because we cannot proceed at the speed of the slowest. 

"If rapid progress is not made then we will have to look at other options, as making gambling safer for consumers is paramount.”

by Shenaly Amin
08 Jun 2020

Shenaly heads the Marketing team at Rightlander.