Rightlander Launches Intel Go: A Revolutionary Tool for Affiliate Compliance and Growth

The marketing compliance leader, Rightlander, unveils its newest tool, Intel Go, designed to assist operators boost partner program growth through a combination of risk analysis and worldwide visibility metrics.

by Aparajitaa Rao-Counter | 31 Jan 2024
2-min read

LONDON, 31st January 2024 — Rightlander, a pioneer in compliance technology, announced the launch of Intel Go, a groundbreaking tool that revolutionizes the way compliance managers and affiliate teams operate. It is an evolution of marketing compliance, combining risk data with ROI analysis to enhance affiliate program growth.

Intel Go is designed to highlight potential content compliance risks to marketing teams during the deal-making process, enabling them to make fast, informed decisions based on decisions and actions previously recorded by their compliance teams. Additionally, Intel factors in instant traffic and opportunity analysis to transform compliance monitoring into a fast, effective “Risk vs Opportunity” analysis of an existing affiliate or new prospect.

The key feature of Intel Go is its intuitive browser extension: with a simple click, users gain access to a comprehensive suite of tools, including real-time compliance notifications and valuable traffic data. The extension changes colour to alert users of any compliance issues. This immediate visual feedback ensures that managers are always aware of their compliance status, enabling swift action.

The product not only notifies users of compliance matters but also provides insights into traffic data and growth opportunities. This feature is instrumental in expanding and refining affiliate programs, offering a competitive edge in a data-driven market.

"Affiliate managers invest a considerable amount of time and effort to establish and nurture third-party relationships. Up until now, it has been challenging to quantify potential risk factors that a new partner could introduce to a brand. While numerous tools exist to assist in identifying affiliates and marketing opportunities, there currently aren't any that also assess affiliate compliance. Such challenges can lead to unnecessary expenditures of effort and resources that could be more strategically allocated towards safer relationships. Intel Go is more than just a compliance tool; it's a comprehensive solution for affiliate managers seeking to leverage compliance data to drive program growth," said Rightlander’s Founder, Ian Sims.

"We believe it will set a new standard in the industry, offering unparalleled efficiency and strategic advantage."

Experience Intel Go firsthand at ICE London; visit the Rightlander stand located in the Consumer Protection Zone for a live demonstration.


About Rightlander:

Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows advertisers and networks to identify potentially non-compliant content across different territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.

Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories around the world and is used by many high-profile advertisers, affiliate networks and regulators to help them keep on top of their affiliate compliance responsibilities.


Aparajitaa Rao-Counter,

PR & Communication

Rightlander Ltd.

[email protected] 

by Aparajitaa Rao-Counter
31 Jan 2024

Aparajitaa oversees and manages Rightlander's public relations efforts.